The Jennifer Lopez Inglot collaboration will be launched on April 26th, 2018
Jennifer Lopez is back in the beauty business, The star has teamed with Inglot Cosmetics on a limited-edition makeup line, Jennifer Lopez Inglot, which is set to launch globally on April 26.
The 70-item JLOxINGLOT collection includes powders, lipsticks, eye shadows, eyelashes, palettes, blush and bronzers, all designed in shades of pale, nude, gold and shimmer with Lopez’s signature “J.Lo Glow” look in mind.
Lopez worked closely with the Poland-based makeup artistry brand to develop the line, selecting colors, advising on package design, appearing in an advertising campaign and even naming items after some key career highlights — for instance, a bronzer and highlighter are named “Boogie Down Bronze” and “Livin’ the Highlight.”
A limited-edition palette featuring three eye shadows and a sculpting powder will launch for pre-sale on April 17 on inglotusa.com to tease the full collection. The palette will retail for $49, and the rest of the collection ranges from $8.50 to $26.
Lopez is a proven powerhouse sales-driver in the beauty industry, having launched 24 fragrances and generating close to $2 billion in sales over the course of two decades.
Her blockbuster 2002 fragrance launch, Glow by J.Lo, is credited with triggering the revival of the celebrity fragrance category and was a strong seller for years, generating some $100 million in sales in 2005.